MERCHANDISING • BRAND AMBASSADORS • DEMONSTRATION • EVENTS

SERVICES

With over 4000+ W2 merchandisers, MCG will execute both highly complex programs and basic project tasks seamlessly. With 20+ years of experience and strong in-store relationships, our programs are designed to maximize your brand awareness at the point of sale and deliver market intelligence to ensure long term success.

  • Build relationships and secure prime real estate for your products
  • Merchandise and Replenish products from back-stock rooms
  • Seasonal Support
  • Set products to planogram
  • New Fixture set up and placement
  • New product roll outs
  • Placement of graphics and promotional signage
  • Product inventory
  • Correct out-of-stocks
  • Product re-packaging & returns
  • Collect market intelligence

Delivering both accurate and actionable information to our clients is what separates MCG from our competitors in the industry. Our auditing team is highly skilled in collecting critical data at store level and observing the behavior of others representing your brand. The results of these activities provide the insight and knowledge for both short and long term initiatives.

  • Competitive intelligence
  • Verify brand pricing accuracy & consistency (every day and promotional)
  • Validate compliance with branding, plan-o-grams, signage placement
  • Measure out-of-stocks
  • Verify display and POS placement and promotional compliance
  • Audit to Action – If store is not in compliance, take immediate corrective action
    • Replenish voids and out-of-stocks
    • Re-arrange to plan-o-gram
    • Place POS materials
    • Locate and place promotional display
  • Mystery Shops
    • See your stores through your customers eyes
    • Measure your ability to represent your brand to your customers:
      • Operational compliance
      • Associate engagement
      • Training effectiveness
      • Product knowledge
      • Promotional communication

Fostering strong relationships between the customer and your brand is paramount to building brand loyalty. Our Brand Ambassadors work exclusively for you as an extension of your Sales & Marketing teams. The primary objective is to establish and maintain recognition of your brand and deliver feedback based on their experience with your products as well as their conversations with customers and competitors.

  • Maintain a strong visual presence
  • Passionate at building and growing relationships
  • Increase your brand awareness using our creative selling techniques
  • Provide feedback on products, displays and market positioning
  • Train store associates on your products and promotional programs
  • Provide visual and merchandising initiatives
  • Assist customers with both in-store and on-line purchases
  • Deliver detailed reports on products, customer feedback and brand positioning within the market

No one gets closer to the consumer than our product demonstrators. Our team will effectively demonstrate and educate the consumer at the “Point-of-Purchase” and deliver consumer insight on the “customer’s path to purchase”

  • Engage customers and create excitement around your products
  • Drive brand awareness through education and demonstration
  • Communicate features & benefits
  • Train retail associates and management
  • Track the “customer path to purchase”
  • Provide detailed reports and consumer feedback to capture larger market share

From new product roll outs to customer engagement, associate training is essential to the success of your brand and products. At MCG, our team empowers associates at all levels via product education, use and role playing. Our extensive experience allows us to customize a program specific to your products and customers.

  • Deliver brand specific training materials
  • Provide features, benefits and use of products
  • Conduct classroom training
  • Role playing
  • Review of commonly asked questions
  • Provide seamless two-way communication on associate feedback, voids, and opportunities

Deploying goal driven sales associates for our clients has made MCG one of the most sought after companies in the industry. Our trained sales experts will engage customers and provide assisted sales on behalf of your products both in-store and online.

  • Engage customers by creating excitement and educating consumers on your brand
  • Promoting your brand for success
  • Assist with styling, fit, and product alignment to the customer’s needs
  • Ability to provide two-way communication on all customer feedback, opportunities and voids
  • Close the sale either in-store or on-line to achieve specific sales goals