May 21, 2015
FOR IMMEDIATE RELEASE Bloomfield, NJ (May 21, 2015) – MCG: Market Connect Group, the largest provider of in-store merchandising service to department stores, announced today the appointment of Shelby Watkins as National Training Manager. Watkins comes to MCG with a wealth of experience within the Luxury Industry, educating and developing associates to sell and represent their products. Most recently, Shelby worked for a major Marketing Firm as the Luxury Field Account Executive, implementing best practices for product training and providing ongoing education for all Neiman Marcus stores with the goal of delivering an increase in sales. In addition, Shelby worked previously at Macy’s Herald Square as an Executive Sales Manager managing over $17 million of business as well as Key Managerial roles at Cole Haan and Nordstrom.
Joanne Grasso, Vice President of Field Services said “Shelby’s experience and industry knowledge has already made a difference with their newest client. We view her appointment as a sign of our commitment to being the leading company in our industry and providing hands on training that delivers results. The increasing demand from our customers led us to look for an addition to the team that improves upon our goal of innovation and exceptional service, and it is very fortunate that we were able to find someone of Shelby’s caliber to fulfill this role. I’m confident that Shelby will play a key role in providing and implementing high quality solutions for our clients.
MCG is dedicated to generating success for brands and retailers at point-of-sale. MCG showcases brands and products on the retail selling floor yielding significant increases in sales and positive brand awareness. As the leader in department store execution MCG keeps fixtures filled, demonstrates products to consumers and store personnel, provides real-time market intelligence and reporting, and enhances consumer engagement. 3,700 MCG employees live within 10 miles of every major shopping mall in the country and provide premier in-store service at over 10,000 retail locations. For more information visit www.mcgconnect.com