June 01, 2011
Macy’s recently announced the need for enhanced, localized, in-store merchandising and regional management and has identified the need to expand upon customer-centric localization initiatives, such as its “My Macy’s” program.
According to the company’s Chairman and CEO Terry Lundgren, Macy’s is “moving quickly and decisively to expand this model to all of our markets so we can pursue sales-driving opportunities.” Mr. Lundgren further justified the expansion of the program by noting “of the company’s top 15 best-performing geographic markets in December, 13 were My Macy’s pilot districts.”
The Macy’s restructuring will require top vendors to work directly with 69 Macy’s districts grouped into 8 regions. In support of this initiative, America’s leading in-store merchandising company MCG Market Connect Group has aligned an experienced district manager to each of these Macy’s districts and regions, both geographically and procedurally. MCG provides fully integrated in-store service to the top 500 Macy’s doors weekly and provides full coverage of all doors as required.
MCG provides detailed in-store merchandising services for department stores bringing products from the stock rooms to the selling floor, setting up and refilling point-of-sale fixtures, updating and maintaining signage and price tickets. The company also trains in-store retail associates regarding their client’s brands and products, manages and executes special events and consumer demonstrations in stores. MCG photographs product presentations and supplies market “intelligence” data. Further, MCG provides retail data, scheduling and information in 24/7 real-time via web images and data feeds.
The supply chain may be a journey of 20,000 miles, but it all comes down to the final few feet. This is where MCG makes the difference - getting the product on the store fixture and then ultimately to the cash register. With a nationwide network of 2,500 in-store merchandising professionals, MCG has provided greater than 2 million hours of in-store service with America’s leading retailers - over 1 million hours at Macy’s, JCPenney and Kohl’s alone.
MCG’s vendor client list includes: Keurig, Timex, Vera Wang, Ben Sherman, Betsey Johnson, Columbia Sportswear, Diane Von Furstenberg, Dockers, Escada, Givenchy, Levi’s, Nautica, Oscar De La Renta, Tommy Hilfiger, Zegna, and Kenneth Cole. Testimonials are available on the MCG web site.
MCG retail clients include: Macy’s, JCPenney, Kohl’s, Bed Bath & Beyond, and many other top retailers.