MERCHANDISING • BRAND AMBASSADORS • DEMONSTRATION • EVENTS

PRESS RELEASES

Williamson-Dickie hosts MCG for 3rd Annual Dickie’s Brand Ambassador Training and Halo Awards Event

April 23, 2015

FOR IMMEDIATE RELEASE Ft Worth, TX, April 21-23, 2015: Williamson Dickie held their 3rd Annual Dickie’s Brand Ambassador Training and Halo Awards Event to honor the MCG Brand Ambassador Team and their many accomplishments that took place in 2014. In addition the team gained insight on what is to come in 2015, how to plan and execute the 2015 initiatives. In attendance were 22 Dickie’s/MCG Brand Ambassadors, 3 MCG Account Leads, and 5 MCG Field Management Representatives.

The Brand Ambassador team had the opportunity to interact with the Dickie’s sales team, merchandising/design team and the marketing team. The evenings provided to be an important time to bond with other Brand Ambassador Markets from across the country, discussing opportunities, ideas and challenges from their perspective.

The final evening was quite a surprise including a mystery show, a scavenger hunt in the Streets of Sundance Square, Dinner and the Halo Awards Event!

2014/2015 Halo Award Recipients:
Brand Ambassador Market of the Year: Given to individuals that have consistently presented product in an exceptional manner and in compliance with Dickie’s Merchandising Standards Manual.
1st Place: Christine Licata, New Jersey Market
2nd Place: Elida Alfaro, Florida Market
3rd place: Maria Tekos, San Francisco Market

Sales Assistant of the Year: This award is presented to the Brand Ambassadors that have had a strong sell through of Dickie’s product in their market.
1st Place: Carlos Martinez, Puerto Rico Market
2nd Place: Gretchen Gray, Las Vegas Market
3rd place: Victoria Fossett, South Los Angeles Market

Outstanding Meeting Participation:
Madelene Ross, San Diego Market

Brand Ambassador of the Year: For outstanding performance of the year, this award is presented to the Brand Ambassador that has excelled in all areas to include- product sell through, product presentation and the development of a strong relationship with stores and the Dickie’s corporate team & field sales.
Award Recipient: Barbara Combs, Los Angeles- Inland Empire Market